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What is Pay Per Click (PPC)

Pay Per Click (PPC), sometimes referred to as Cost Per Click, is an online advertising option where an advertiser pays when a keyword is clicked. This type of advertising is offered on a wide range of websites, but is often used to appear on the top of Google search results.

Search engines often differentiate paid advertising by added “Sponsored Links” or “Sponsored Ads” above them. They also change the background color to make sure the advertisement stands out from free organic listings.

When should you use PPC?

At eMediaStudios, Houston Texas’s PPC marketing company, we use this advertising option for clients that need to immediately appear in top search results. If you are launching a new website, product or service and need immediate results, PPC is often the best option.

We will all work together to choose the perfect keywords and key phrases that will benefit you and your campaign the most. The least thing we want is for you to pay for keywords that serve you little or no purpose. Every keyword and key phrase you choose has to be perfect and provide you the greatest results.

Overall, Pay Per Click Advertisements are beneficial not only to advertisers, but potential customers as well. Advertisers generate the hits and conversions that they need, while customers don’t spend their quality time clicking irrelevant businesses. Everybody hates clicking spam sites or sites that have no significant value on what they are searching for.

What is a keyword?

A keyword is defined as: a word or phrase of great significance to you or your company. It is a word or series of words that explains you product or service the best. What word or group of words do you want people to search for? That is a keyword. When eMediaStudios selects keywords, we sit down and go over them with you. We make sure those selected keywords are exactly what you want and what your potential customer is going to click to find you. Its important that we put ourselves in your target markets eyes. What search phrases are they going to search for and what keywords are going to generate you the greatest amount of sales? Thats what we need to decide.

Will my ad appear in the first slot?

Search engines use a secret auction algorithm to determine who is on top. Honestly it isn’t rocket science. Who ever pays more, maintains a competitive stance for that specific keyword. An example would be this: if you pay $.10 per click and I’m willing to pay $1.00, I’m going to be appear higher up on Google search results then you will. If your budget is to low, your advertisement may never even appear or if it does, it will appear on off hours, all of which are useless to you.

Its important to choose the greatest keywords that are not too general. If you are a lawyer you would want to pay for the specific type of business you are trying to generate not for the keyword “lawyer.” Its too general of a keyword. Ideally you would want to pay for the keyword “personal injury lawyer Houston.” If someone is looking for a personal injury lawyer in Houston, your firm would come up. If they were searching for a business lawyer, your advertisement wouldn’t. That way you don’t pay for clicks that serve you and your company no purpose unless you offer that product or service.

What is Social Media Marketing?

Social media marketing is a new internet marketing avenue where social media websites are used to advertise your product, service or brand. By using Facebook, Google Plus, YouTube, Twitter, LinkedIn, etc we can make direct contact with your target market where they feel most comfortable. Although ideally, we would like your customers to directly visit your website, in many cases they never will. That doesn’t mean, they will not do business with you.

There are multiple levels of social media marketing. There is: direct pay per click advertising, integration, and full-fledged campaigns.

Pay Per Click Advertising

Pay per click advertising also know as PPC is the ability to advertise directly on the social media website itself. Another words, you pay for direct advertisement space. We design the ads specific to your company, product or service. Each advertisement is targeted, by keyword or key phrase, to generate the greatest overall hits to your site. When a potential customer searches for a specific term, or has some affiliation with your brand, your company will come up.

One of the greatest features of PPC for social media, is extremely targeted advertising. We can literally setup an advertisement that only appears for females between a certain age group within a small geographical location. We can even setup an ad for a male who has “fishing” listed as a hobby, etc.


Integration is often an overlooked area of Social Media Marketing. Our company eMediaStudios, from Houston TX, fully understand exactly how to use this exciting feature that is at our disposal.

Google Plus

Google Plus uses a very interesting technology called Google Authorship to authenticate your article directly with your Google Plus account. Every article, that we write for you, will have a photo attached to it when searched on Google. Due to this authorship, Google rates your articles higher than your competitors. Another words your articles appear higher in search results than articles that are not linked up.


Facebook integrates with Bing search engine. As long as your potential customers are friends with you or like your company, you brand will appear in their Bing search results. Depending on what they type, if it is within your description, page, timeline, or even photo it will show up in their search.


Social Media campaigns require a great deal of research, marketing tips and tricks and very good understanding of your target market. We need to reach out to them directly. We need to understand how they think, what they like and what statement we need to project to grab their attention. All of this takes a great deal of research and education.

One of the greatest aspects of eMediaStudios is the fact that although we are well known for our website development, we are at heart; marketers. We understanding marketing and advertising first and foremost. We have and know what it takes to develop the ultimate social media campaign for you and your business.

Contact us today and lets setup a phone consultation so we can begin researching everything that we need to increase your sales and continue you business success!

What is Email Marketing?

Email marketing is a formal marketing strategy that helps you keep your existing customers and prospects coming back. By using a simple email campaign we will reach out weekly to your customers or clients and let them know that you care. Most importantly, we will keep reinforcing your brand while greatly increasing your residual income all from your existing customer base. We don’t want to loose the connections and contacts that you have already established.

Why we lead in Email Marketing

Yes, just about anybody can send an email. Just anybody can send a newsletter, but they are extremely ineffective. We take an aggressive approach to fully understand your target market. We write custom emails that your clients will actually want to read. We keep reinforcing your brand while analyzing our results. Its important that we fully understand what is and what isn’t working.

As a powerful marketing tool eMediaStudios uses every analytical tool, at our disposal to provide you and your company with insightful useful information on the effectiveness of your email campaign. Who is reading your emails, who isn’t. How effective are they? How can we approve? These are just some of the many questions that we will answer during the course of our campaign. The important aspect is we maintain constant contact with your target market.

The “Rule of Seven” and why its important

The Rule of Seven is an old marketing term. The statement is based on an ideology where a potential prospect or client needs to see or hear your marketing message at least seven times before they take action and buy from you. Obviously that number is solid, but the overall idea remains the same. We need to maintain continued contact with your clientele. We don’t want them to forget about you, your product or your brand. Now the sad truth of the Rule of Seven is you can’t just initiate a marketing campaign then be done. Marketing must be an on-going process in order for it to be successful!

At Benchmark, we're more than email marketing and website design experts, we're innovators. Our main aim is to perfect our email marketing service, while also offering social networking, and search engine optimization (SEO). We are a complete electronic marketing firm that aims to use the internet to successfully market your business.

Email Marketing Campaignshouston-texas-email-marketing-management

Here are just a few of the features that we offer for our email marketing campaigns:

  • We have list management, that offers storage and segmentation. You can literally split your list up for better targeting, add new email addresses, use signup boxes on your website that will gather new subscribers and more.
  • Social networking features. With eMediaStudios Email Marketing you can boost campaign visibility across social networking platforms by adding Twitter, Facebook, Google Plus and other links to your email campaigns to create instant buzz.
  • View World maps of your subscribers. Ever wonder where your email marketing subscribers are located? We will show you.
  • Outstanding Analytics and Reporting! See who forwarded your email, see who read them or whose email addresses are no longer valid. All from our reporting system.

Social Media Marketing

Driving low cost traffic through organic search

Search Engine Optimization is the art of naturally placing your website on the first page of the major search engines. Websites listed on the major search engines in this way pull over 90% of the search traffic for that search result. More traffic means more visitors and more visitors means more conversions. More conversions directly affects the bottom line.


The value of SEO

SEO is unmatched in value against almost any other method of advertising. Visitors who find your site naturally, due to search engine optimization stay on your website longer, convert to customers at a higher rate, and ultimately spend more money with your business. No other form of advertising can say this. Some quick benefits include:

  • Lower overall advertising costs
  • Higher ROI vs. almost every other advertising method
  • Ability to track advertising success
  • Targets consumers with a need for your business

SEO in a nutshell

Search Engine Optimzation is a marketing technique that is most easily explained as:

  • Content provides website relevance.
  • Links give your website authority.
  • Authority plus relevance equals rankings
  • Higher rankings increases your bottom line