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Importance of Search Engine Optimization (SEO) for Houston Texas Businesses

One of the greatest strengths as entrepreneurs, near Houston Texas, is our location. We have a great deal of economic opportunities at our disposal, but as a small business, we are not alone. A Google search for a simple contractor in Houston provides over 20,000 results. So how does one contractor stick out? Through Search Engine Optimization (SEO) also referred to as Google SEO.

Google SEO is a very time consuming sometimes monotonous process that requires every page on your website to be individually tweaked for search engines. We inject organic keywords into web-coded tags, your articles title, the article itself and even into the video and image files.

So what is an article that will really sick out for your small business in Houston Texas ? A large well specialized article that pertains to your company and the products and services that you sell or market. The article needs to be between 500 - 600 words not just 500 characters long. Just for reference, the word count of the article you are presently reading is 536 words.

You want to take an honest look at your potential target market and future customer base. Who are you trying to target as your ideal customer for a specific product or service? This will change for a lot of your products and services that you offer or it may not. It really depends on what your business offers for the population of Houston Texas.

Where should you start? First have some of your customers provide an honest and cold hard assessment of your exiting website. Is it working for you? Does it portray the size and capacity of your business or does it make your business appear a lot smaller than it is? Worse, how does it compare to your competitors?

If you need a new website, your in luck! eMedia Studios is a premiere web design and web hosting company that will develop a very professional website for your business. We are a local company near Houston Texas that will gladly sit down with you and design and brand the ultimate website for your company.

Lets step back for a second, lets say your website is perfect and you don’t want or need a new web based solution. Not a problem. We will take a thorough intricate examination of your existing website and optimize each and every single page, photo and video. We will make sure that your website is heavily integrated with Google, Bing, Yahoo and social networking sites (Facebook, Pinterest, Twitter and Google Plus).

We will make sure that your business is extremely competitive for all of the keywords that you choose. We have a wide range of tools, at our disposal, that allow us heavy analysis to determine how successful your website is and how well each page ranks. We make sure that your business greatly sticks out against other businesses not just in, but also near Houston Texas.

Why do we care so much? Search Engine Optimization (SEO) is our passion. We want and need your online presence to be the best that it can be. Your success becomes our continued success. Our business, just like yours, is not the only firm in Houston.

What is Email Marketing?houston-texas-email-marketing-campaign

Email marketing is a formal marketing strategy that helps you keep your existing customers and prospects coming back. By using a simple email campaign we will reach out weekly to your customers or clients and let them know that you care. Most importantly, we will keep reinforcing your brand while greatly increasing your residual income all from your existing customer base. We don’t want to loose the connections and contacts that you have already established.

Why we lead in Email Marketing

Yes, just about anybody can send an email. Just anybody can send a newsletter, but they are extremely ineffective. We take an aggressive approach to fully understand your target market. We write custom emails that your clients will actually want to read. We keep reinforcing your brand while analyzing our results. Its important that we fully understand what is and what isn’t working.

As a powerful marketing tool eMediaStudios uses every analytical tool, at our disposal to provide you and your company with insightful useful information on the effectiveness of your email campaign. Who is reading your emails, who isn’t. How effective are they? How can we approve? These are just some of the many questions that we will answer during the course of our campaign. The important aspect is we maintain constant contact with your target market.

The “Rule of Seven” and why its important

The Rule of Seven is an old marketing term. The statement is based on an ideology where a potential prospect or client needs to see or hear your marketing message at least seven times before they take action and buy from you. Obviously that number is solid, but the overall idea remains the same. We need to maintain continued contact with your clientele. We don’t want them to forget about you, your product or your brand. Now the sad truth of the Rule of Seven is you can’t just initiate a marketing campaign then be done. Marketing must be an on-going process in order for it to be successful!

At Benchmark, we're more than email marketing and website design experts, we're innovators. Our main aim is to perfect our email marketing service, while also offering social networking, and search engine optimization (SEO). We are a complete electronic marketing firm that aims to use the internet to successfully market your business.

Email Marketing Campaignshouston-texas-email-marketing-management

Here are just a few of the features that we offer for our email marketing campaigns:

  • We have list management, that offers storage and segmentation. You can literally split your list up for better targeting, add new email addresses, use signup boxes on your website that will gather new subscribers and more.
  • Social networking features. With eMediaStudios Email Marketing you can boost campaign visibility across social networking platforms by adding Twitter, Facebook, Google Plus and other links to your email campaigns to create instant buzz.
  • View World maps of your subscribers. Ever wonder where your email marketing subscribers are located? We will show you.
  • Outstanding Analytics and Reporting! See who forwarded your email, see who read them or whose email addresses are no longer valid. All from our reporting system.

Increase website performance with personalized digital marketing solutions

A successful marketing campaign is key to building a strong brand online. Strong marketing solutions not only drive demand, but also reinforce your brand, create trust in your product and increase mindshare. A strong marketing plan with creative and well planned marketing campaigns will help your organization achieve this success!

Search Engine Optimization

Search engine optimization (SEO) is the art improving your website in organic search engine rankings in order to increase the number of visitors your website naturally receives. Simply put, SEO attempts to position your website listings in the top spots on search engines for keywords that naturally rank for your site. But SEO isn't simply about search engines. SEO focuses your message, making it easier for your visitors to understand your value!

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Pay Per Click

As its name suggests, pay per click advertising allows website owners to purchase clicks on major search engines. Pay per click advertising is run on an auction basis and gives advertisers the ability to show up instantly on the first page of Google, Bing, Yahoo and other search engines. But its more than just clicks, Pay Per Click offers incredible insights.

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EMail Marketing

eMail Marketing is fast becoming one of the easist and most effective ways of communication with prospects and clients. Cheaper than direct mail and easier to track, eMail Marketing gives your company the ability to reach more people while delivering an interactive and personalized message.

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Social Media Marketing

The marketing landscape has changed once again with the advent of Facebook and Twitter. A new age of Trust Marketing has arrived giving rise to a new social landscape with its own rules and idiosyncracies. Engage your audience, share your story and get socially connected!

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Partnering for success

eMediaStudios is a strong partner to build and maintain custom marketing solutions that span a variety of media and approaches. Our creative talent collaborates closely with your team to create unique and inspiring marketing solutions that promote your business, build your brand create real demand in your target market. Click or call today for more information or to meet our team.

Do you own a small business or are you thinking of starting one? Are you trying to increase sales and your overall customer base? Houston Texas is a growing place for new businesses, and one of the best ways to become know is through effective digital marketing. Here are just some of the ways that we will help.

Build Your Brand

Your brand is everything and it represents your entire business model. You need to make sure that everything attributed to it, properly portrays the shear size and future growth of your company. If not, you will appear smaller and less important to potential customers. Thats definitely something that we don’t want.

Logo

Do you have a logo? If not, we can immediately start designing one for you. As you are well aware, your logo is the fundamental keystone of your brand. It is your brand for that matter. Everything else molds around it and compliments it.

Business Cards and Literature

Business cards are extremely important for every member of your staff. Not only are they excellent marketing tools, they also build a great deal of pride amongst your team. Everyone likes to hand out their business cards. The more professional you can represent your company the better.

Do you need brochures? Initially, that all depends. Eventually, you most likely do, but you want to tailor your brochures based on the product or services that you offer. The bigger and higher priced the service, the bigger the brochure tends to be. You want to make sure that your service or proposal sticks out from your competitors.

Website Design

Literature and marketing materials are important, but not as immediately important as a professionally designed website is. Your website is your online company. It has to explain in 4 seconds or less, a large portion of your business model. Although its almost impossible to explain your entire business, on the homepage, your main page should explain what your company is about and what basic categories of services or products your offer. If potential customers want to see more, they will click through and read on.

Locate Your Customer

Now your brand is built. Your website and literature are complete, but still no customers or very limited customers at best. How do you generate business?

Fully Understand Your Target Market

First and foremost is to fully understanding your target market. Before we can begin an aggressive online marketing campaign we need to know exactly what age and income demographics your ideal target market is. If they are young, text messaging and social media marketing is huge, if they are older, perhaps email marketing is more beneficial. It all depends on your customers.

Search Engine Optimization (SEO)

Your website is a very powerful marketing tool. But how do you use it? First, we need to generate traffic to it. We do this through article writing, blog posting, and search engine optimization. We review analytics, connect you to every major US search engine and do everything it takes, to make sure your website is found in Google and Bing search results.

Social Media Marketing

Now that your website comes up on the first page of google search results for your select keywords, how do you direct traffic to it? Building brand loyalty takes people. No matter how much technology we use, at the end of the day, we need people to advertise or refer your brands to their friends. The more likes and retweets the higher importance your brand becomes in the eyes of Google and Bing.

We communicate directly to your target market where they reside. Facebook, Twitter, YouTube, Google Plus, LinkedIn, the list literally goes on and on. Your best loyal customer might not even know that you exist yet. How do we find them? Through Social Media Marketing and by locating where they hangout and reside. We want to communicate with your target market using as many avenues as we can and we can’t forget social networking.

Keep Trying

Everything takes time. I would love to say that just building a website is all you need, but reality is it takes continued man-hours and a lot of work to maintain your competitive standing online. Thats where we come in. Lets setup a meeting to fully understand your business and how eMediaStudios can and will help.

Website Application Development

Looking for a best in class website? Want to make sure its built properly? We pride ourselves on building dynamic websites, based on the latest trends and adherent to current best practices and methodologies. Our websites are built to your specifications, with an eye towards your target market(s) and of course are SEO friendly. So, take a look around, ask questions and when you are ready, give us a call.

Content Management

These days websites are professionally built and run through content management systems (CMS). A CMS provides you (the website owner) an easy and painless way to maintain and update your website. We support, maintain and design towards both Joomla! and Wordpress; two of the most popular. Oh Yeah... we train, so you never work without a net.

Responsive Design

Responsive design refers to a website's ability to intelligently adapt its layout to its environment. Whether your customers view your website on a desktop, on an iPad or via mobile, your business will be ready. Every website built here at eMediaStudios is created to look stunning across all environments. Don't believe us? Take a look at our website on your phone, then call us to get started.

Custom Development

The value we bring to the table above and beyond traditional advertising firms is our ability to bring your dreams to life. We house over 15 years experience in creating custom apps and Rich Internet Applications. So whatever you need, we can build it. Period. Give us a call or click to learn more.